Ethical Issues Involving Information Accounting - 1193 Words

Introduction Ethical issues involving information accounting is a part of doing business and a large part of personal human ethics. Accounting ethics refer to codes or moral systems used to determine right and wrong in accounting. Accountants have a challenge with the arrival of information technology to observe business ethics in the field of accounting. Technology needs to be appreciated and used by accountants in the most important ways to improve efficiency, regulatory compliance, enhance financial reporting, increase revenues, and enhance management practices. Accountants also need to be well informed with new technology and come up with the need for appreciating technology use in their firms. Technology has therefore created a†¦show more content†¦The accountant is responsible for the machines and technology that is available to him/her in dispensing his/her duties. Therefore an accounting issue that arises in business due to technological issues can be traced back to the in dividual machine and technology where the holder of such technology is held responsible. Such a violation will be treated as a fracture in the accounting code of ethics associated with the use of the machines, software, or other technology’ used. The individual accountant will then be held liable. More often, accountants find themselves in tight positions while preparing financial reports. Therefore an individual’s integrity, objectivity, and professional competence are key components for an accountant, especially when they use technology (Hall, 2008). Integrity is a key component in accounting since it is required by a person of high moral standing. An accountant who upholds this ethical code becomes more reliable individual whose financial reports are a true reflection of the business situation. An accountant with high integrity will use the machines provided to him/her for the purposes assigned to him/her. Such an accountant earns trust from clients and business owners. There have been many reports of accountants misusing the technologies provided to them and compromising corporate information. Some of the integrity issues associated withShow MoreRelatedEthics Of The Financial World1056 Words   |  5 Pagesfinances, mainly accounting and auditing. As I progress towards my accounting degree, I found out that there are many issues that I have to deal with in regards to the business itself. Eventually, finances also have to go through ethical issues. The ethics of financial business is determined mostly by the numbers, but i t also recognizes the business environment, as well. As I realized, there are many ethical issues affiliated with finances; some financial results are the ethical dilemmas. Some examplesRead MoreChallenges Facing the Accounting Profession Today700 Words   |  3 Pagesï » ¿Accounting Profession Today Objective The objective of this study is to explain challenges facing those in the accounting profession today. Secondly, this work will explain the rules for financial reporting in terms of where they can be located and noting the most important of the rules. Finally, this work will address what should be done to address an ethical dilemma and specifically one involving one student observing another accounting student cheating on a test. I. Challenges the AccountingRead MoreEthics and Conceptual Framework Paper1333 Words   |  6 PagesFramework There are two major philosophies in accounting consisting of a principles-based system for accounting and a rules-based system for accounting. The following discussion will speak about these two philosophies and will define one as being a best fit for encompassing the role of ethics and the conceptual framework. The conceptual framework was established by the Financial Accounting Standards Board (FASB) and is used to help define the boundaries of accounting. It gives definitions of key terms andRead MoreFinancial: Internal Control and Public Accounting Firm1290 Words   |  6 PagesCongress (Gibson, 2013). 4. Describe the duties of the Board. The duties of the board are: †¢ Register public accounting firms that prepare audit reports for issuers †¢ Establish and/or adopt auditing, quality control, ethics, independence, and other standards relating to the preparation of audit reports for issuers. †¢ Conduct inspections of registered public accounting firms. †¢ Conduct investigations and disciplinary proceedings, and impose appropriate sanctions. †¢ Perform such otherRead MoreManagement Planning- Arthur Anderson1299 Words   |  6 PagesIn this paper, the writer will evaluate the planning function of management within Arthur Andersen. Specifically, the paper will discuss at least one legal, ethical, and social responsibility issue that impacts Arthur Andersen. Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firmRead MoreAnalysis Of Accounting Ethics935 Words   |  4 PagesThe accounting world has changed dramatically during the last two decades, yet at the same time its core responsibilities remain the same as it has in previous eras. Ethically speaking, company accountants and outside accounting firms have been at the crux of many of the disasters that have befallen major corporations both in America, and globally. The word Enron is a prime example of a company becoming a hiss and a byword, and the lack of ethics evidenced in that case is quite blatant. One reportRead MoreThe Liability Of An Accountant1235 Words   |  5 Pagespublic accounting. The AICPA (American Institute of CPAs) has been lobbying for liability reform in cases involving negligence or fraud committed by public accountants. So, being an accounting major myself, I wanted to write about the ongoing fight involving liability reform in public accounting. Contrary to some belief, accounting is not a â€Å"cakewalk† career. Accountants do not sit at a desk one-hundred percent of the time crunching numbers that always add up perfectly. In fact, accounting fraud isRead MoreManagement Planning of Arthur Anderson Essay1284 Words   |  6 PagesIn this paper, the writer will evaluate the planning function of management within Arthur Andersen. Specifically, the paper will discuss at least one legal, ethical, and social responsibility issue that impacts Arthur Andersen. Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firmRead MoreEthical Codes For Professional Accountants1470 Words   |  6 Pagesbecause they are able to adopt a pragmatic and objective approach to solve issues. Accountancy professionals assist business executives with corporate strategies, provide advice with product cost, improve mitigate risks of the company. Public accountants not only serve the interest of the company but also have the duty to the general public. Therefore, they have a key role in helping organizations to act ethically. Ethical codes for professional accountants globally compels, regardless of the rolesRead MoreThe Ethical Guidelines Provided By The Cima Provides Different Conflict Resolutions1143 Words   |  5 PagesThe ethical guidelines provided by the CIMA provides different conflict resolutions. Examples of the different conflict resolutions that the CIMA offers are; considering facts for proper identification and then applying the proper course of actions once determined. The facts need to b e relevant fact and there needs to be different ethical issues involved. There are also different essential principles that should be related to the matters that are being questioned. The CIMA also suggests that there

Hispanic Youth And Anxiety Disorders - 2071 Words

Hispanic Youth and Anxiety Disorders Currently, Hispanics/Latinos are the largest and fastest growing minority group in the United States (Varela, Niditch, Hensley-Maloney, Moore, Creveling, 2013). Approximately, 40% of the Hispanic population under the age of 18 (U.S. Department of Health and Human Services, 2002). In addition, anxiety disorders and phobias are among the most prevalent psychological disorders that affect youth and do not abate (Bernstein, Borchardt, Perwien, 1996; Flakierska-Prakin, Lindstroem, Gillberg, 1997; Woodward Fergusson, 2001). According to Pina and Silverman (2004), a high prevalence of about 2.6% to 4.7% of youth in the Hispanic population experience anxiety disorders. Unfortunately, a common theme among the literature surrounding this topic is the lack of comprehensive information on rates and treatment of anxiety symptoms experienced by youth who represent the Hispanic culture. As a result, many Hispanic youth are experiencing anxiety but are overlooked and, ultimately, untreated. Ther efore, it is essential that research focus on tailoring psychological assessment and treatment to this population. Rate of Anxiety Disorders Knowledge about Hispanic youth and anxiety disorders is disturbingly limited (Ginsburg Silverman, 1996). Most recently, there is an increasing trend in the prevalence of anxiety disorders and Hispanic youth (McLaughlin, Hilt, Nolen-Hoeksema, 2007). The top four diagnosesShow MoreRelatedArgument 1917 Words   |  4 Pagesor under) from Rhode Island have diabetes (type 1 or type 2) and it has been raising. According to the Diabetes Prevention and Control Program, minorities (Black non-Hispanic, Hispanic, Asian/Pacific Islander, and American Indian) youth age 10 through 19 years have a higher incidence of type 2 diabetes than their same aged non-Hispanic White peers. Individuals with diabetes commonly have a health status that is not that good compared towards individuals that do not have diabetes. If not controlledRead MoreEmotional And Social Performance Of Children With Anxiety Disorders999 Words   |  4 PagesChildren with anxiety disorders struggle with tasks on a day to day b asis that children without anxiety disorders do not even consider thinking about. Marni L. Jacob, Cynthia Suveg, and Monica R. Whitehead put on a study that tests the relationships between emotional and social functioning in children with anxiety disorders. This study is interesting to me personally because I know what it is like to constantly struggle with anxiety. I have generalized anxiety disorder. Due to this, researching aboutRead MoreAdolescents And Adolescent Multiethnic Populations : Challenges And Opportunities For Enhancing Knowledge And Practice1148 Words   |  5 PagesAnxiety in Children Cooley, M. R., Boyce, C. A. (2004). An introduction to assessing anxiety in child and adolescent multiethnic populations: Challenges and opportunities for enhancing knowledge and practice. Journal of Clinical Child Adolescent Psychology, 33(2), 210-215. doi:10.1207/s15374424jccp3302_1 This article is an introduction to the larger project titled â€Å"Assessing Anxiety in Child and Adolescent Multiethnic Populations†. Cooley and Boyce (2004) present an overview of anxiety symptomsRead MoreCognitive Behavior Therapy (CBT)1559 Words   |  7 PagesAssumptions and Definition Cognitive Behavior Therapy (CBT) addresses dysfunctional emotions, maladaptive behaviors, and cognitive processes. This is an effective treatment for patients who are dealing with anxiety and depression. CBT refers to a group of psychotherapies that incorporate techniques from cognitive therapy and behavior therapy. Albert Ellis and Aaron Beck are the two psychologists who came up with therapies. Beck developed the cognitive therapy (CT) that focuses on changing theRead MoreMajor Types Of Major Depressive Disorder1487 Words   |  6 PagesMajor Depressive Disorder Major depressive disorder is a mood disorder in which a person experiences low mood, loss of interest, and diminished self-esteem. Symptoms of depression take over every part of a person. It can hinder emotions, bodily utilities, behaviors, and thoughts. Depression is a common mood disorder and can affect any age group. Depression occurs when a person experiences a loss of self-esteem. Such as doing badly in a class, the loss of a loved one, or losing a career. Mild symptomsRead MoreAnxiety Disorders : The Most Prevalent Of Psychiatric Disorders3098 Words   |  13 PagesAnxiety disorders are the most prevalent of psychiatric disorders, yet less than 30% of individuals who suffer from anxiety disorders seek treatment (Lepine, 2002). Anxiety disorder refers to a group of mental illnesses that includes generalized anxiety disorder (GAD), obsessive-compulsive disorder (OCD), panic disorder, posttraumatic stress disorder (PTSD), social anxiety disorder also called social phobia and sp ecific phobias (Anxiety Disorders Association of America, 2014). In the United StatesRead MoreEffects Of Anxiety On Adolescent Women1681 Words   |  7 Pages The Effects of Anxiety on Adolescent Women Zoon Fonville Eastern Florida State College Fall 2015 Total Word count 2195 1684-157 references=1504 Body WC The Effects of Anxiety on Adolescent Women Research This paper includes five articles that report results from research conducted to observe how adolescents, specifically female, are affected by the anxiety disorders. Blumenthal, Leen-Feldner, Babson, Frala (2011) stated â€Å"Adolescence is a key period in terms of the onsetRead MoreHealth Issues Essay945 Words   |  4 Pagesblood pressure, cancer, arthritis, gastrointestinal disorders, and obesity. The rate of obesity among Puerto Rican males overall was reported in 1984 to be 25%, 15% at age 20-24, to 31% at age 65-74. Among women, the overall rate was 37%, ranging from 23% at age 20-24 to 61% at age 60-74. There is reason to believe that the situation has worsened as acculturation has worsened the quality of diet for individuals of Hispanic descent in the U.S. In general, approaches to dietaryRead MoreChild Poverty And Its Effects On Children s Adjustment1473 Words   |  6 Pagesto psychological disorders. While it seems impossible to completely eliminate childhood poverty, there are numerous strategies that can be used to help reduce the number of children living in poverty. The government plays a role in the establishment of organizations and funding programs that help low income families. These programs and organizations, along with the involvement of the community, can help contribute to the alleviation of childhood poverty. Psychological Disorders among SocioeconomicallyRead MoreInfluence Of Tobacco Use. â€Å"The Prevalence Of Current Smoking1162 Words   |  5 PagesInfluence of Tobacco Use â€Å"The prevalence of current smoking among youth is lower than it has been in decades, and the rate of quitting smoking in younger birth cohorts has been increasing. Nonetheless, tobacco use among youth remains a public health problem of substantial importance due to adolescents being the time when most smokers start (Aldrich, Hidalgo, Widome et al., 2015).† About 87% of adults started smoking before the age of 18, while 98% started before the age of 26 (Aldrich, Hidalgo,

Merchant of Venice The Relationship between Essay Example For Students

Merchant of Venice: The Relationship between Essay Antonio and BassanioAntonio, the protagonist of the story, is extremely good friends with Bassanio. I have come up on a hypothesis that Antonio is gay and Bassanio is a bisexual. Antonio seems to like Bassanio in a romantic way. Antonio is a male. Bassanio is a male. Bassanio likes Antonio in a romantic way and also loves Portia, a female. Also, there is another pair who I am suspicious about. They are Salanio and Salerio. The reason is that they are always together, just like siamese twins. When Salanio comes, Salerio comes. When Salerio goes, Salanio goes. Here is a famous quote by Shakespeare, The love that dares not speak its name. In the play, there are many places where Antonio expresses love for Bassanio; for example, love the world for Bassanio and also great affection for Bassanio. This certainly appeals to me that Antonio likes Bassanio as more than just a friend. Great affection means you love, adore, or even worship someone. Antonio therefore adores Bassanio. Another thing that makes me wonder is where Salerio and Salanio come and go? They are always together. Unless they are living together, this is a mystery. But lets say they are living together. A male and a male doing the same things and living together? I conclude that Antonio is gay because he loves and adores Bassanio, Bassanio is bisexual because he loves both Antonio and Portia. But this is not the end. Think about these: In the masquerade, Jessica went as a boy. She likes to dress up as boys; Nerissa likes Portia in a romantic way. I will not go into these subjects because the essay would be too long.

This Is The Reason Everyone Loves UCSB

Why does everyone loves University of California, Santa Barbara? Because of the beach! It is an overall consensus that UCSBs location by the ocean is why all Guachos love their schools location so much, but theres still so much more to that. See what other unique qualities UCSBs location and culture has that made these 5 students enjoy their time on campus so much: Simplyjane2UCSB ‘20UCSB is a paradise, its crazy to think its an actual university. Youre right by the beach, which is especially awesome if you plan on going into something like marine biology. We even have our own marine animal lab/aquarium. This school is considered the Harvard of the party schools. UCSB is #3 in the UC system and #28 in the state so trust me when I say we know how to balance fun and academics, but school always comes first. Dont worry if you arent a partier, there are still niches and places to dorm if youre about the substance-free life. If you are environmentally friendly, youll love hearing that this school is one of the greenest campuses!shanelee UCSB ‘15 As a 4th year student at University of California, Santa Barbara (UCSB), I can vouch for its uniqueness compared to most of the other UCs. Since it is a school situated on the beach, the surrounding environment is breathtakingly beautiful and is a step different from the other schools. Although the beach itself on the campus isn’t the best, there are plenty of other beaches around it that are great for activities and events. In addition, the best aspect of this ‘beach school’ is the weather. I believe that this allows for its culture to be more carefree and fun loving. Students attending UCSB usually live either on campus provided housings or in the college town called Isla Vista, which is connected to the school. It is an area that provides true freedom, independence, and establishments to eat, drink, and meet up with people. For the location, as with many of the other UCs, UCSB is actually situated in the city of Goleta. Situated between the two cities allows for travel between the two cities very manageable and therefore gives more options. There is an amazing bus system that provides transport throughout both cities, of which UCSB students receive free fares. UCanStudyBuzzed UCSB ‘17 A bond much greater than simply attending the same university, that is the most attractive part of UCSB. Last year when an Isla Vista resident shot and killed many of our own it was sad, but together, as a community, Isla Vista and UCSB students alike came together. As a community we not only mourned the friends and family we lost, but celebrated their lives. As a group we rebuilt and grew stronger to show the world that we would not be hurt so easily. Beyond that single experience theres a general feeling of connection between you and others. Even if you dont know them they are there for you. K ChairilUCSB ‘18Students are largely pretty laid back and know how to have a good time here, but come midterms and dead/finals week, we can really crack down. Not to pigeonhole this school and its surrounding areas too much, but overall the culture here can range from hippie to snappy-businesslike. You get a good mix. Downtown SB (State Street), which is 15 minutes away by bus, reminds me of Old Town Pasadena and Hollywood mixed together, if that means anything to you. Oh, and were right on the beach. MirandaBlake2015 UCSB ‘19 I love that my school is by the beach because the beach is one of my favorite places on the planet. I love that its in California because its close to snow-capped mountains and sun-bathing beaches. Its also not to far from home, so I can be near my little sister and other family members. The culture at my school is very laid back and outdoorsy. Everywhere you look, you see people outside, maybe playing beach volleyball or riding their bike. Its also highly academic, rating among the top marine biology schools in California, among other things. Are you looking to apply to UCSB? Choosing where to go to college is an incredibly important decision. Make an informed choice by talking to current students on ourmentorship platform. Access 60,000+ successfulcollege application filesuploaded by college students (they get paid when you view them). is a community of students helping students. Our goal is to bring much-needed transparency to higher education.

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar According to Internet Live Stats, Google processes over 60,000 searches per second. That means its sending tons traffic to websites all around the world. As a result, its unsurprising that 61% of marketers say improving search engine optimization is their top marketing priority. It also means the competition is fierce. To make matters worse, its often tough to know whether your current tactics are effective. One thing is for sure, though: successful SEO starts with effective content. So, does that mean if you write great stuff, your pages and blog posts will rank? Not exactly. That content needs to be written to appeal to both search engines and humans, so Google (and others) can send traffic to the best possible sources. And this means understanding both search engine optimization and copywriting in equal measure. At this point, you probably have some questions. Fortunately, youre about to find answers. Read on to find the answers and master SEO copywriting, once and for all. What is ? is an industry-leading marketing management platform for teams of all sizes. Start planning projects on unified calendar and learn how you can overcome makeshift marketing now. Table of Contents: Copywriting Templates SEO and Copywriting Tools What is Copywriting? Why Does SEO Matter? How Does SEO Work? Copywriting 101 Copywriting Formulas Keyword Research Writing Optimized Content Measuring SEO Success When Content Fails The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar Grab Your Free SEO Copywriting Template Bundle This post is packed with practical tips to help you write better copy that ranks and converts. In order to help you apply what you learn, weve put together this free downloadable bundle of useful templates and other resources. Youll get: An On-Page SEO Checklist to make sure every piece of content you publish is properly optimized. An SEO Content Strategy Template to figure out what youll publish (and why). An easy-to-follow SEO Copywriting Template to simplify and organize your content writing process. Download all three before we get going.Recommended SEO and Copywriting Tools Here are some tools and gadgets to keep at your disposal: Grammarly: This is a life-saving spelling and grammar-checking tool. Hemingway: Improve your writing and make your content easier to understand. Yoast: If you use WordPress, this plugin is essential for editing title tags and meta descriptions. Plus, it packs tons of additional power, too. Ahrefs: This is the SEO tool of choice at for keyword research, rank tracking, and more. Can I Rank: Analyze content and keywords to understand exactly what your copy needs to do, in order to rank. Spotibo SERP Preview Checker: See what your title tags and meta descriptions will look like in search results. What Is SEO Copywriting, Exactly? In simplest terms, it’s the practice of writing content that aligns content with search queries. This involves writing copy that connects content with search intent and solves your audience's problems. Ultimately, that's what powers the top-performing content on Google. Sounds simple enough, right? Well, it isn’t quite that easy. Sometimes, incorporating keywords can mean rephrasing your wording (even if you'd prefer another choice of words). Or, you might even feel tempted to give into spammy old-school tactics like keyword stuffing (cramming keywords everywhere possible- a quick way to turn off readers and get slapped with a penalty from Google). What’s an aspiring SEO copywriting wizard to do? Keep these points in mind: Your goal is not simply to rank in search engines. Rankings are important. They drive traffic, which help drive conversions, after all. They’re not your end goal, though. Your goal is to connect the dots between your audience’s problems and the solutions your content provides. Ensuring your content ranks is a means to this end. That means understanding the search intent behind targeted keywords and creating stuff that delivers an â€Å"aha!† moment for your reader. That’s what’s going to lead to more conversions and sales. Put your audience first. It’s blatantly obvious when marketers don’t do this, and the results are never as good as catering to your reader’s needs first. What should every #SEO copywriter keep in mind? Find out here: Why Should Writers Pay Attention to Search Engines, Anyway? Your business needs new customers to keep the lights on. Search engines are one of the best ways to attract them. Now, you may have heard that SEO is unnecessary because Google has gotten better at understanding content without using keywords. It's true that search engines are better at understanding topics and context without heavy-handed optimization than they once were.  However, they still need help understanding what your content is about, and getting this right is key to maximizing organic search traffic. That’s where your  SEO copywriting skills come into play. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. Do it well, and you’ll drive tons of high-converting traffic to your content and bring in more customers. How Does SEO Work? It's useful to have a working knowledge of SEO before moving forward. Unfortunately, well-meaning marketers often make this more confusing than it needs to be, causing writers to overthink what they're being asked to do. This post will attempt to make the essentials easily digestible. In their legendary SEO beginner's guide, software provider Moz says: Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Understanding Links and Their Impact on SEO The way search engines build indexes relies on links. Links between pages help the search engines understand the relationships between sites across the Web. To quote Moz once again: Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to â€Å"crawl† the entire city and find all the stops along the way, so they use the best path available- links. How do Google (and other search engines) understand what's on each stop? That part relies on the content of each web page, or other document or file in its index. Webmasters might link content that is related on their own sites, or link out to relevant content on other sites. This creates the necessary pathways search engine bots need to crawl through the web and understand how the web is constructed. In order to create content people want to link to, and that search engines can understand, it needs to be relevant to topics people search for. It also needs to be well-written, structured in a way that's easy to read, and include on-page elements that tell search engines, "This content is relevant to this topic." It's okay if this doesn't quite make sense yet. Give it time, and it'll start to click. Understanding How On-Page Factors Influence SEO When it comes to SEO, it's important to understand the big picture. There are tons of different ranking factors that can impact your performance. This infographic from Backlinko illustrates some of the most important elements a copywriter or content creator should know: Source: https://backlinko.com/on-page-seo. Copywriting 101: Get a Grip on the Basics Copywriting is a timeless art, whether you're concerned with SEO or not.  Without a strong foundation in fundamental sales writing techniques, your efforts will struggle. This section will walk through basic techniques for effective copywriting, from audience research to formulas you can follow for success. What Is Copywriting? Copywriting all about writing that converts readers into customers.  This video from Kopywriting Kourse offers a succinct explanation: Start By Understanding Your Audience If your copy is going to stick, you need to know exactly who you’re writing for. With some simple audience research (and maybe a persona or two on hand), you can make targeting your message to the right customer much easier. The best copy addresses a problem, at the intersection of your product's purpose and audience's needs. This forms your "content core." Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Next, Understand Your Customer's Problems and Pain Points Your product or service helps solve a problem. Your copy needs to communicate what makes your product the best option. To do this, you need to have a clear understanding of your target customers’ pain points. Here are a few places to start: Talk to your sales team.  They interact with customers directly and have great insight. Ask customers on social media. They'll tell you what they think. Good, or bad.   Lean on customer and audience surveys. This is another way to get direct feedback. Then, Consider Developing Some Basic Customer Personas You may not have the time or resources to build personas. But, if you can, they're helpful for  understanding your audience. Personas are like character descriptions of customers. At a minimum, a persona should tell you a few basic things: Who is your target consumer?  Be specific. What are their interests and concerns? This could include things outside your industry. What are their primary pain points? You need to know what they need help with before your content can provide useful answers. This is a (very) short list of everything a good persona should tell you. For a more detailed guide on developing user personas, check out this post here. Writing for SEO? Start by understanding your core persona.Know How the Marketing Funnel Works Marketing funnels map intent to different stages of the purchasing process. They typically include at least three stages: Top of Funnel (TOFU): At this stage, customers are unaware of your brand or product. Middle of the Funnel (MOFU):   The customer knows they need a product or solution. However, they may or may not be considering your brand. Bottom of the Funnel: Now, the customer is ready to make a purchase. Some marketing funnel visualizations add more stages. Here is an example: As a copywriter, it's important to understand which stage you're targeting. A lot of content written for SEO purposes targets the top of the funnel. However, you may also need to write copy targeting the bottom of the funnel, too. This could include writing landing pages or product descriptions. As a copywriter, it's important to understand which stage of the marketing funnel you're targeting... Understand Basic Copywriting Formulas Even when you’re taking search into consideration, the basics principles of the craft still apply. Use these simple formulas to craft content that connects with your audience and motivates your desired action. PAS (Problem / Agitate / Solve) This classic formula has been kicking around for decades. Here’s how it works: Identify a problem. Since you spent time researching your audience, you should know common problems they face. Agitate anxiety around that problem. What makes this problem particularly pressing? Offer a solution. How can your product or service make your audience’s life better? Let’s say you’re selling rain repellant auto-glass coatings. Here’s how this formula breaks down: Problem: Driving in rain can be difficult when your car’s windshield doesn’t deflect moisture. Agitation: This problem is made even worse when driving through storms at night. Solution: Spraying coating on your windshield can decrease your chances of getting in a wreck due to poor visibility. Here's how the PAS copywriting formula worksAIDA (Attention / Interest / Desire / Action) This formula follows four phases: Capture your reader’s attention. This often starts with writing headlines and title tags people can’t help but click. Stoke interest. Follow through on your headline with interesting information that keeps them reading through to your call-to-action. Inspire desire.  Show your reader how life could be better with your product or service. Drive action.  Roll out your call-to-action and tell them how they can learn more or make a purchase. Using our auto-glass coating example from before, let's create a hypothetical example of this formula in action: Attention: You've never seen through a windshield this clear (even on the darkest, stormiest, nights). Interest: It's made possible with a secret solution no one else has. Desire: And it can be yours for one low price at your nearest retailer. This isn't a fantastic example, but you understand how it works. Here's how the AIDA copywriting formula worksThe Four Cs (Clear / Concise / Compelling / Credible) This formula aims to achieve everything authoritative content should be. For that reason, it’s perfect for crafting search-optimized content that convert. Clear. Make your point plain as day. Concise. Cut anything from your content that doesn’t directly help your reader. Compelling. Make it interesting. Work in stats and other data points that are accurate but hard to believe. Credible. Back up your claims with reputable sources. Let's go back to our auto-glass coating example one more time: Clear: Nothing maintains windshield visibility like this auto-glass coating. Concise: How? With a patented tri-chemical compound. Compelling: Nothing else cleans windshields better ... Credible: ... and it's backed by a five-star review in Motor Trend. Again, this isn't a wildly creative example. But, you can see how this formula's individual components work. Here's how the Four C's copywriting formula works Check out these detailed guides to common copywriting formulas for even more to choose from: "The 27 Copywriting Formulas That Will Drive Clicks And Engagement on Social Media" by Kevan Lee at Buffer "Copywriting Formualas: Don't Write From Scratch!" by Joanna Wiebe at Copyhackers "21 Incredible Copywriting Formulas I Use" by Copy Ranger "114+ Copywriting Formulas to Get Traffic and Leads" by Helen Nesterenko at Writtent "3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages" by Amanda Durepos at Unbounce Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Getting Started With SEO: Keyword Research Keywords are your guiding light for SEO copywriting success. They offer insight into what your audience needs from your content and which problems they’re looking to solve. So, how do you find which keywords your content should target? First, identify topics your audience is interested in. If you completed the customer research steps in the previous section, you should have some ideas around general topical areas. Next, use a keyword research tool (or two or three) to find search volume and search difficulty. Here are some popular options: Adwords Keyword Planner:  Sure, it’s more of a PPC tool than an SEO one. It’s also free and still provides valuable keyword insights to incorporate into your strategy. Moz Keyword Explorer: If you have a paid Moz account, you’re probably familiar with its built-in Keyword Explorer tool. It’s robust and feature-rich, providing tons of information around keyword volume, difficulty, related terms, and more. Ahrefs Keywords Explorer: This option from Ahrefs is similar to the Moz tool above. One cool feature it adds is the ability to identify the parent topic of a given keyword. Pretty cool. Again, this is a paid-only tool. LSI Graph: This free web-based tool finds terms related to a core keyword. Ubersuggest: This classic tool rounds up autocomplete results for keywords, helping you turn one keyword into tons of potential ideas. Doing keyword research? Try using these tools.The way these tools work on a fundamental level is simple: you enter a keyword, and it either provides you with relevant metrics, related ideas, or both. For example, a company that makes electric cars may want their homepage to rank for "electric cars." So, they could use Ahrefs to see if people search for this keyword: It turns out lots of people search for this term, which isn't surprising. But, what does all this information mean? Keyword Difficulty: This measures how difficult it is to rank on a keyword. The higher the number, the more challenging it will be. Search Volume: This is the estimated number of times the keyword gets searched in Google. Parent Topic: This is the broader topic this keyword falls under (it turns out "electric cars" is the parent). Sometimes, keywords are actually sub-topics of a parent topic. Traffic Potential: This is how much traffic a site could potentially get from this keyword. It takes total search volume, and the number of searches that result in a click, into account. Different tools offer different metrics you can analyze.  No matter which tool you’re using though, difficulty and volume are key. The most valuable keywords show  high volume  and low difficulty. They’re rare, but worth considering targeting when you do uncover them. Understanding Search Intent It isn’t enough to find keywords you can rank for and move on. You also need to understand what people are really looking for when they’re searching for a particular term. This is especially true for search terms that are similar in spelling or phrasing, or words with multiple meanings. Let’s take the search term â€Å"football scores† for example. Even though I’m in the United States, here’s what I see: Now, most of the world calls soccer â€Å"football.† However, here in the US, it's more likely I wanted American football scores from the NFL. If I were in Canada, I might have wanted scores from the CFL, too. Someone in Australia might have been looking for Australian Rules Football updates. In Ireland, a searcher could want Gaelic football scores. That’s a lot of different possibilities for one keyword phrase (and a lot of different types of football). There are a few reasons why I probably got the results I did: There was a major soccer (or football) tournament happening. Since Google processes searches for relevancy, it made a guess that’s what I was looking for. The NFL is out of season.  Ã‚  But, maybe I wanted to find historical scores from season’s past. I’m a sponge for useless football trivia. It wasn't a specific enough search query. If I wanted NFL scores, I could have adjusted my search to be more narrowly targeted. The takeaway here is you need to know exactly what your audience is looking for. There are no room for assumptions here. If your selected keyword is off-target, your content will be, too. If your selected keyword is off-target, your content will be, too.Segmenting And Mapping Keywords By User Intent So, how can you better understand search intent? First, understand that keywords typically fall into three different categories: Navigational: Someone is trying to find a particular website. Informational: Someone is trying to gather information on a topic. Transactional: Someone is looking to buy a product or service. Segmenting keywords into each bucket is easy enough. Odds are, you’ll likely focus on the second two categories (informational and transactional). Now, it’s important to understand where in the sales funnel each of these types of keywords aligns with. Here’s another look at what a typical marketing funnel looks like: Here's how to effectively map keywords to different marketing funnel stages:How Can You Tell Exactly What People Are Looking For? Once you have a keyword selected, it’s time to figure out exactly what people want when they search that specific term. Start with a simple Google search and review the results. Then, ask yourself a couple questions: Are there any common themes in the SERPs?  If every result  appears to cover a similar topic, that’s a sign the search intent is clear. Do the search results appear mixed?  Or, if results look like a mixed bag of different specific topics, it could be that search engines can’t quite determine exactly what someone might want with that given phrase. In this case, it might be better to choose a more specific term. Then, ask whether your given keyword is navigational, informational, or transactional. You can determine this by whether the term is intended to provide a basis for research  or to actually get the credit card out and make a purchase. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Understand Secondary Keywords and How to Target an Entire Topic Understanding secondary keywords is a powerful skill for any SEO copywriter. If your parent topic is your primary keyword, then secondary keywords are related terms that should be included in your content. Here are a few easy ways to find these terms: Use a high-powered keyword research tool like Moz or Ahrefs Keyword Explorer. These platforms make it easy to compile lists of related terms. Check out related searches in Google. Google (and Bing) often displays related searches at the bottom of search results. This can give you ideas for other content you can create, or terms to include in your piece. Use LSI Graph. This aforementioned tool makes it easy to spin off tons of LSI terms from one seed term. Just visit the website, enter a keyword, and let ‘er rip. Or, you can use the new LSI Graph WordPress plugin  (if you’re using WordPress for your CMS). Note: There is some debate in the SEO world about whether or not "latent semantic indexing" is the correct term to use for incorporating secondary keywords into content. As a copywriter, you don't need to be distracted by this conversation, unless you find it interesting. It's more important to understand the application of this concept in regards to targeting topics, rather than understanding the mechanics and definitions of terms. Put It All Together: How to Write SEO-Optimized Content As a best practice, put content first and search engine optimization second. Stephen Jeske, president of CanIRank (a handy on-page SEO tool), said on the Actionable Marketing Podcast: â€Å"Only after I’ve published do I actually think about tweaking it so search engines can understand my post better. I like to write for humans first and search engines second.† This piece of advice came from the founder of an SEO tool, no less. So, what does that tell you? When it comes to SEO copywriting, people are your priority. When it comes to SEO copywriting, people are your priority.On-Page Keyword Placement Once upon a time, SEOs would jam keywords wherever possible. This routinely resulted in terrible copy that ranked well because search engines were less effective at filtering out crap. Fortunately, things have long since changed. Generally speaking, you need to think people first and search engines second if you want to succeed. But, it’s still Search engines need some guidance to understand what your content is about. So, strategic keyword placement is still an important part of any search-optimized content strategy, and that isn’t likely to change in the immediate future. Let’s dig into the where and why of on-page keyword placement. URL: The slug should include your primary keyword phrase. H1:  The headline should be in an H1 tag and should include your primary keyword phrase. H2 and H3 subheadings:  These are great places to include secondary and related keyword phrases (if and where appropriate). Introduction: If your keyword truly is the topic of your content, it shouldn’t be hard to reference it somewhere in your introduction. Throughout your content: Odds are, your primary keyword (and related phrases) are going to show up naturally throughout your content as you write. If not, consider rereading your content after you’ve finished a draft to make sure it’s present. Image file name: Include the primary keyword in one image file name. Tip: Don’t worry about keyword density (the ratio between the number of times keywords appear in your content and how many total words are present on your page). As long as your keyword phrases are included in your copy where search engines need them to interpret your content (and where it would make sense naturally for your reader), then you’re in good shape. Write an Optimized Headline Headlines are extremely important for any copywriter. Advertising visionary David Ogilvy once famously said: â€Å"On the average, five times as many people read the  headline  as read the body copy. When you have written your  headline, you have spent eighty cents out of your dollar.† The Headline Analyzer is a free tool for optimizing headlines before you publish. Plus, it's also built into :When writing headlines for search engine optimization purposes, remember the following: Include your primary keyword. It doesn't need to be an exact match. But, your headline should be closely relevant to your core keyword. Place the headline in an H1 tag. This post will explain what this means later on. Make sure your CMS uses only one H1 tag per page. Incorporate an action verb and a benefit. That's headline writing 101. Look at this headline example from the Moz Blog. Dominic wrote this post about "technical SEO problems." Therefore, he included this phrase in the headline, sending a strong signal to search engines about this content's topic. Insert Your Primary Keyword in the Webpage URL Search engines use keywords in page URLs to help them understand its content. Follow these guidelines: Write clean URLs:  Keep them punchy and concise. Use - and not _ : Incorporate your keyword phrase: Again, it doesn't necessarily need to be an exact match. However, it should be close. Here is the URL from the previous Moz Blog example: Notice how it includes the primary keyword. Plus, it also includes the term "checklist," which will help this page rank for searchers looking for one to solve this problem. Here's why URLs should include keywords (plus more #SEO #copywriting tips:Write Strong  Title Tags and Meta Descriptions Your primary keyword should always be in your title tag and meta description. If you’re unfamiliar with what these are, they’re the blue links and informational snippets you see in search engine results: Search engines give the most weight to keywords placed closest to the left. But, make sure your title tags are easy for people to read. This should be your priority. While meta descriptions aren’t used to determine page ranking, they encourage users to click. Since your keyword is what users are looking for, including it in your meta description reinforces the relevance of your content. To make sure both look good in search results, follow these character counts: Title Tags: 70 characters or fewer. Meta Descriptions: 156 characters max. You can test your title tags and meta descriptions before publishing using the Spotibo Google Search Results Preview Tool: Including your #keyword in your meta description helps reinforce SERP relevancy:Nail Your Introduction It's important to write great introductions that hook readers. But, did you know it's also crucial to include keywords and phrases in your intro, too? Make sure your primary keyword, or a close variation, is included somewhere within the first few hundred words of text. This should be easy to do naturally. Once again, take a look at the example from the Moz Blog: The primary keyword is included in the second paragraph. The author also included "checklist" in the third paragraph. This clearly communicates what the page is about to both readers and search engines. Incorporate Secondary Keywords Into Your Subheadings HTML uses six levels of header tags to structure content. Including keywords in subheads sends the message that they're important. Here is what they look like in the WordPress editor: Subheads should target secondary points about your topic. The example post from Moz uses an H2 tag here: This achieves two goals: It tells the search engine this section is important. People on this post want the checklist. Readers can easily tell this is the checklist they're looking for. Rather than searching through the content to find it, this subhead makes it obvious this is where it's at. Infusing Secondary Keywords Into Your Copy While we touched on this topic briefly before, now it’s time to actually apply it to your writing. For a brief recap on why this is important, consider the following two points: Search engines have gotten better at connecting different words that mean the same thing. For example, a piece of content about â€Å"red sneakers† might also rank for â€Å"red tennis shoes†. That’s because Google (or Bing or Yahoo) can understand that â€Å"sneakers† and â€Å"tennis shoes† mean nearly the same thing. Search engines reward content that targets an entire topic, rather than just one keyword. When someone enters a keyword phrase, the search engine’s job is to return results that answer the query thoroughly. This leads to content that answers a question completely and comprehensively outperforming content that's thin. Your content needs to include not only one targeted primary keyword, but other terms and information related to the core topic your content is about. Go back to the Moz Blog example. It uses terms that are related to "technical SEO problems" from start to finish. Look at this paragraph: "Invalid HTML" is a technical SEO problem, right? By touching on tons of different examples like this, the author sends the message that this is a comprehensive piece of content, that addresses a broad topic in deep detail. Include Links to Other Pages on Your Site This post previously explained the importance of links. That includes links to your page from other sites, and links between pages on your own domain. These help search engines understand which pages are most important. If you link to a page more frequently, it sends the message that its a useful page. However, be careful not to overdo it. Include links when they're helpful for readers. Look at this example from Musicians Friend. The article is all about Fender Telecaster guitars, so its links to a page where shoppers can find and buy this model: Include Links to Useful Resources On Other Sites Links to quality sources show that your content is well-researched. They also help readers by directing them toward other relevant content. It also shows search engines that you're associated with strong sites that people want to visit. Here is some example text from a post on the Raven Tools blog: Since this post is about building a checklist for a new website launch, it links to content that helps readers get this job done. Note the blue text link that goes to an official support doc from Google: That's certainly a quality source, and it helps the reader accomplish their goal. This should always be your aim. How to Measure SEO Success You've now put in tons of work. How do you know if it has been worth it? The answer: invest in a quality SEO platform that can track performance. What Should You Measure? Here are some metrics to monitor: Rankings: Well-written content, with proper keyword targeting, should rank well. Traffic: How many readers is your content attracting? Conversions: Are readers taking your desired action? Backlinks: If your content is good enough, other sites should link to it. How Should You Measure These Performance Indicators? You will need the right tools to measure success. Here are some recommended options: Ahrefs: This is 's preferred tool. You can measure rankings, traffic, backlinks, and more. Moz: May be the most popular option on the market. It's similar to Ahrefs. Google Analytics: Indispensable for measuring site traffic and conversions. What to Do When Your Content Fails If you put in tons of work and do everything right, you should succeed. What happens if you don't, though? Start diagnosing the issue. Then, correct your course of action. Check Your Site Speed People don't like waiting for pages to load. So, Google rewards pages that load more quickly. To check your site speed, use Pingdom's webspeed tester. It's a free tool that detects how fast a web page loads: Show your results to a web developer. Then, ask them to work on improving your site speed. Google Page Speed Insights is another tool you can use to provide detailed recommendations on where your site can be improved: Compress Images With WP Smush If you use WordPress, the plugin WP Smush can help compress images. This can help pages load faster, since images are a common culprit behind slow loading times. Rewrite Your Calls to Action If your page is getting lots of traffic, but conversions are low, your calls-to-action could need work. Follow this guide and make them more compelling. Make Sure Your Page Matches the Keyword Search Intent It's also possible that lots of people are finding your page ... only to learn it's not what they thought it was. Remember the example about how many different kinds of football exist in the world? If someone is searching for a word that means multiple things, it's important that your content makes it clear exactly what the page is about.  Yoast created an excellent guide that explains how search intent works. You are not churning out content for the sake of ranking on specific keywords. Rather, the keywords you choose should be relevant to your business, and the content you create should be relevant to the needs of the person using those keywords. This point cannot be stressed enough. Never Resort to Keyword Stuffing It’s almost hard to believe this still needs to be discussed in 2017. For the uninitiated though, consider this a warning: don’t try to fool search engines by unnaturally stuffing full of keywords. Keyword stuffing involves awkwardly and repeatedly cramming a specific keyword phrase into your text. Here’s an example of what it might look like: Dave’s Shoe Shop is the best shoe store in Dallas, Texas. If you’re shopping for shoes in Dallas or Fort Worth, Dave’s is the footwear outlet for you. No one carries more casual or athletic footwear in the region. In this hypothetical example, it’s obvious the writer is targeting shoe shoppers in the Dallas area. So, they shoved terms related to â€Å"shoes† and â€Å"Dallas† as many different ways as they could into three sentences. This kind of content doesn’t rank well, though. Worse, it certainly isn’t compelling anyone to buy shoes from poor old Dave. Now Start Writing Better Search-Optimized Copy The information in this post is applicable to almost any kind of content you might write. Whether you’re writing product copy for an ecommerce site or search-optimized blog posts to generate leads, you’re now equipped with the knowledge you need to write copy that’s the easy to find and drives conversions.

W00T †Word Of The Year

W00T – Word Of The Year W00T Word Of The Year W00T Word Of The Year By Sharon Merriam Webster has published its 2007 word of the year, and the winner is w00t. Who would have thought that a word with numbers in it would make the cut? According to M-W, the word is an expression of joy (similar to yay). Its also used by gamers to signify: We owned the other team. Words containing numbers are common in the vernacular of computer hackers. Other words in the top ten include: facebook (meaning to post to facebook) conundrum (a riddle or difficult problem) quixotic (foolishly impractical, capricious or unpredictable) blamestorm (discussing in a group who is to blame for missing a deadline) sardoodledom (mechanically contrived plot or structure or unrealistic characterization) apathetic (spiritless or indifferent) Pecksniffian (unctuously hypocritical) hypocrite (someone who puts on a false appearance or acts contrary to his or her beliefs) charlatan (a quack or fraud) The word of the year competition has been running since 2003. Previous word lists can be found here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowTelling a Good Poem from a Bad One40 Idioms with First

Sociology of Health Essay Example | Topics and Well Written Essays - 1750 words

Sociology of Health - Essay Example If both health and illness are viewed from a sociological perspective then it can be said that a body which breaks down should necessarily be repaired. Medical systems are required to systematize work around birth, disease, decay and death. Thus a person who is ill requires immediate programs to restore his health. Medical methods are necessary to organize one individual even when he is comes in this world. Illness and health are directly related to the social norms in this society. Illness is still excessively found in the lower classes of this society. This is because these classes are not provided with adequate health facilities on the right time. This shows the difference between the model of health and illness as the model of health clearly illustrates that one should be given adequate medical treatment faced by the problem of illness. However this is not possible because of the sociological factors which are involved in this concept. These factors include how one individual liv es and what age group does he belong to. It can be concluded that in order to practically apply the model of health it is necessary that all the problems encountered should be solved first. Ans. 3. Examine the key findings of the Black Report Ans. The Black Report was a research taken out in Britain in the 1980s to find out the issues about health and society. It gave an overview about the health social inequalities based on use of occupation as an indicator of social class. It analyzed the records of health of different people who belonged to different classes. All these results were analyzed according to the categories designed by the Registrar. The report concluded the over all issues of health in the UK. It stated that the health of the nation had improved over all but there was a difference of mortality among the classes. The individuals who belonged to the lower class were more vulnerable to diseases than the individuals who belonged to the upper class. It showed that the health standards descended as the class of people was lowered. The report clearly illustrated that all these health problems were related to the social factors such as low income, unemployment and poor living standards. The awareness factor was als o pointed out in the report as many people were not aware of different diseases which were being a cause of their death. The Black Report pointed out the basic factors which affected the overall health standards in the UK and desired a change in the overall system of the UK.4. Explain how the doctor / patient relationship influences the health of the patient Ans. There are contrary views on the doctor patient relationship in this world. Some doctors are of the view that if they get close to their patients then they are not able to properly treat their patients. However on the other hand it can be said that a good doctor patient relationship can lead to the recovery of the patient in an early time. This relationship is of a great influence to the patient's health behavior. Research has been done in order to find about the relationship between a doctor and a patient. A research conducted in Texas adopted the way of